JTI is celebrating 150 years of its Benson and Hedges brand by giving retailers the chance to win £150.
Hosted on the new dedicated Benson and Hedges trade microsite, the ‘Great £150 Giveaway’ will see 50 retailers bag the cash in a series of prize draws that will run from 30 June until 11 August. Winners will be picked at random and any entry not selected as a winner will be placed into the next draw.
Mark McGuinness, Marketing Director, JTI UK commented: “It’s important for us to celebrate the brand’s heritage, but we know our success is also down to the support of our retailers throughout the years.
“So, in this very special year, we want to shine a light on our trade partners and this prize draw is just one way of giving back and thanking retailers, with other activities to follow later in the year too.”
