Coca-Cola European Partners (CCEP) has unveiled British supermodel Jourdan Dunn as Glacéau smartwater’s new UK ambassador. The model will feature in the brand’s new multi-platform campaign, which launches this spring.
Throughout 2018, Glacéau smartwater’s campaign will showcase how the brand is an integral part of Dunn’s busy lifestyle, from fashion, food and fitness to travel and beauty.
Smartwater Sparkling and Sparkling flavours also feature in the campaign, which will include PR, digital and social media activity, as well as a broadcast partnership with the Discovery Network.
Jourdan Dunn, UK Brand Ambassador for Glacéau Smartwater, said: “I choose Smartwater because of the crisp, clean taste. I’m also in love with the packaging – simple, chic and 100% recyclable, which is important to me.”
Simon Harrison, Customer Marketing Director GB at CCEP, said: “We were looking for a new ambassador that’s a truly authentic fit for Glacéau smartwater and as a supermodel, actress and businesswoman with a busy lifestyle, Jourdan is a fantastic brand partner.
“We are excited for Jourdan’s Smartwater campaign to launch this spring and hope that together we can inspire others to stay hydrated and get the most out of their healthy, active and vibrant lifestyles.”
