Burton’s Biscuit Company kicks-off its biggest ever on-pack promotion next week for its Fish ‘n’ Chips brand with the ‘Join our Fans’ campaign – a 12-week partnership with ticketmaster.
Running from April 4, shoppers will be given the chance to win gift cards to purchase tickets to a host of events including theatre, music, sports and more, with £1m worth of fan experiences up for grabs.
Prizes include:
- 20,000 x £50 ticketmaster gift cards
- 100,000 x 50p off Fish ‘n’ Chips coupons
- 3x Ultimate Fan Experiences worth £2,500
Shoppers can enter their pack code online for a chance to instantly win a gift card or coupon. They will then be entered into a monthly prize draw to win an Ultimate Fan Experience.
“This new campaign will not only allow us to engage and reward Fish ‘n’ Chips fans, it will also increase awareness and trial among crisps, snacks and nuts shoppers via an exclusive partnership with ticketmaster,” said David Costello, Head of Category and Shopper Management at Burton’s.
“Retailers can look forward to growing sales with this ‘fan-tastic’ partnership.”
The promotion will run across eight SKUs in the Fish ‘n’ Chips portfolio, and is supported by a £500k investment that includes new on-pack designs, social media support and in-store activity.
