As part of its global responsible drinking programme, Join the Pact, Johnnie Walker has staged a driving spectacular in London with the stars of McLaren Honda Formula 1 Team to encourage people to never drink and drive.
During the event, F1 Stars Mika Häkkinen, Jenson Button and Fernando Alonso and fellow McLaren Honda driver and 2015 GP2 Champion Stoffel Vandoorne thrilled spectators by demonstrating their control skills in London’s Wembley Park and driving competition winners, media and special guests in a range of cars, including McLaren road cars and the Johnnie Walker supercar Caparo T1.
The event was part of responsible drinking festive campaign, Join the Pact. Last year, Johnnie Walker announced its intention to gather five million ‘Join The Pact’ commitments by 2018 and has since passed the halfway mark, with almost 2.6 million people having made a personal promise to never drink and drive.
As part of the campaign Johnnie Walker is providing safe rides home with Uber in the UK and Lothian Buses in Edinburgh at Hogmanay. Johnnie Walker and Uber are providing £10 off rides for a limited number of existing users who Join The Pact, and Uber will also fund unlimited £10 rides for new users on top of that for the duration of the festive campaign.
The event also supported the Department for Transport’s Road Safety campaign ‘Think!’
Andrew Jones MP, Minister for Transport commented: “Over the past 30 years drink drive deaths have fallen significantly but every death or serious injury is one too many. The best way for drivers to keep themselves and other road users safe is simple: don’t drink and drive. I encourage drivers to Join the Pact to not drive after a tipple this Christmas.”
McLaren Honda driver Jenson Button said: “As racing drivers, we understand the importance of staying in control and never ever getting behind the wheel after consuming any alcohol.”
Mika Häkkinen added: “The holiday season is a time when friends and families get together to celebrate and share gifts of thanks with each other. It’s a time for parties and reunions and we want to make sure that those who are out celebrating with alcohol leave their cars at home.”
People can make their pledge to never drink and drive by visiting www.jointhepact.com or by tweeting #JoinThePact to @JohnnieWalker_.
