John Smith’s will showcase its refreshed branding with a new TV advert and strapline, ‘only ordinary by name’ this weekend (16th May).
As a name synonymous with the ordinary, the campaign aims to inform consumers that John Smith’s is actually an “exceptional beer”. It celebrates special men, with the first advert focussed on farmer Keith Beasley, who has trained his cows to perform synchronised gymnastic floor dance routines.
The new advert will be supported digitally with two Facebook teasers, followed by a further two extended pieces that will be available exclusively online at the new John Smith’s website.
With a focus on driving new interest in the Classic Ale segment, John Smith’s has also introduced a new look to its Extra Smooth and Original Ales to complement the campaign. The new packaging will be seen on all multi-packs of John Smith’s.
Ifeoma Dozie, Mainstream Beer Brand Director at Heineken said: “John Smith’s is an institution in the beer world and loved by millions of consumers. It’s only right that we bring this fantastic beer up to date with its own refreshed identity and the ‘only ordinary by name’ campaign really achieves this.”
