Guinness has launched two limited-edition can designs to celebrate John Gilroy, the artist behind some of the brand’s most famous advertisements.
Cans featuring his ‘flying toucan’ and ‘lobster’ designs are available across the off-trade now in 4-, 10-, 12- and 15-packs, priced at £5, £12, £13 and £15 respectively.
Renowned for his humorous and memorable illustrations, Gilroy’s work appeared between the 1930s and 1950s. It helped revolutionise the global face of advertising.
Nin Taank, Guinness Brand Manager, said: “Taking designs from some of our most iconic campaigns from the past, we are delighted to give consumers a piece of this history via these nostalgic cans.
“Due to a sizeable marketing investment and with previous proven success in the US, Australia, and Canada, we believe the limited-edition cans will prove popular amongst shoppers and help to boost sales”.
