Premier Foods has launched a new TV advertising campaign for Batchelors ‘Deliciously Thick’ Cup a Soup.
The tongue-in-cheek advert, which stars reality TV personality Joey Essex, highlights what Premier Foods says are the key benefits of the product, including texture, taste and high quality ingredients, along with exotic herbs and spices.
Jess Ali, Marketing Controller for Batchelors, commented: “Since launching in September, consumers have been enjoying the thick texture of this new Cup a Soup from Batchelors, and the new ‘world’ flavours have attracted new consumers to the category. As the face of the campaign, not only will Joey Essex help bring the product to life by appealing to a younger audience, but he will also help highlight the product’s thick and tasty qualities.”
The Batchelors ‘Deliciously Thick’ Cup a Soup range has an rrp of £1.49, contains four sachets per pack and is available in the following flavours:
- Thai Inspired Chicken & Sweet Potato
- Mediterranean Style Tomato & Red Pepper
- Southern Style Pulled Pork
- Classic Carrot & Coriander
The TV campaign runs throughout March and is supported by a range of POS material.
