JJ Whitley has launched a brand new Blue Raspberry Russian Vodka variant.
Available now, the latest addition to the JJ Whitley portfolio is distilled at the brand’s distillery in St. Petersburg using premium-quality Russian winter wheat and water.
JJ Whitley said it “boasts ripe muddled raspberry and blueberry compote on the palate, with rich summer raspberry on the nose, and a smooth, silky finish”.
The launch coincides with a burst of marketing activity from the brand, including a recent sponsorship of ‘Night’s In On Sky One’, and an upcoming out-of-home campaign which will run up to Christmas.
Simon Jackman, Senior Global Marketing Manager White Spirits at Halewood Artisanal Spirits, said: “Following the successful launch of our JJ Whitley Artisanal Gold Vodka earlier this year, we’re continuing to expand our range with the addition of our new Blue Raspberry flavour.
“This latest release offers the same eye catching metallic bottle, which is guaranteed to stand on shelf. Plus, the brilliant, bright blue liquid not only tastes great, but also provides shoppers with a great opportunity to create a range of impactful, Instagrammable serves at home.”
JJ Whitley Blue Raspberry Russian Vodka (ABV 38%) is available to order now with an RSP of £16.
