The Jispmas Christmas initiative is returning for a third year to drive additional sales for Jisp’s brand and retailer partners by offering shoppers special savings on a range of products.
Redemptions of the Jispmas promotions through the Scan & Save app jumped by 877% in 2023 versus its inaugural year (2022), with retail sales for the campaign also jumping a massive 807% year-on-year.
The Jispmas campaign in 2023 performed 95% better than a standard promotional period in terms of retail sales value, claimed the firm.
The Jispmas campaign provides two opportunities to promote a different special deal daily for a period of 12 days in both November and December and this year features brands such as Brewdog, Asahi, KP Snacks, Pladis and Hovis.
KP Snacks, Asahi and Hovis all ranked in the top five most popular brand deals in 2023’s promotion, added the firm.
“Jispmas has performed extremely well for us over the last two years providing added theatre and increasing the opportunities for brands to get their products in front of customers with a tantalising discount to aid purchase,” said Jisp’s marketing and communications director, Alex Rimmer.
“The campaign has delivered improved results each year and has been proven to secure an uplift in sales across the promoted products for both brands and retailers, with retailers enjoying the added benefit of increased incremental sales in store.”
The deals are communicated through Jisp’s omni-channel retail media platform, comprising targeted emails, push notifications, in-app pushes, digital advertising, and social media.
Jisp’s Scan & Save still runs promotions through the entirety of these three-week promotional periods (20/11/24 – 10/12/24 & 11/12/24 – 31/12/24), ensuring no one misses out, but the special Jispmas deals receive additional daily promotion providing added value.
