Jisp has reported a “surge” in supplier participation in 2023, with the number of brands signed up to its Scan & Save solution up 41% year-on-year, while retention of supplier partners stood at over 82%.
New brand partners to have signed up to Scan & Save include KP Snacks, Gallo Wines, Biotiful, and Lactalis.
Promotions through the app typically see between 2,000 and 4,000 redemptions from Save & Save shoppers, while in-store conversion rates from voucher download to redemption have reached 98% with each redemption equalling an acquired shopper.
One business that recently worked with Jisp was Mondelez International, which saw the opportunity in direct-to-shopper augmented reality marketing to enhance retailer and shopper engagement in its World Class Wins promotion.
Four Cadbury’s Dairy Milk variants were included in the promotion through Scan & Save which resulted in an uplift in case ordering, thousands of shoppers buying one or more of the promoted bars, and Jisp’s far-reaching advertising platforms generating almost 40,000 impressions and achieving an in-store conversion rate of 81% from voucher download to redemption.
In addition, Mondelez was able to harvest valuable shopper insights that it otherwise would not have captured for its investment, with a clear and measurable view of who its shoppers are, what they are buying and when.
Jisp Managing Director, Ilann Hepworth, said: “Discounting is a key weapon for CPG brands when launching a new to market product, but do brands know which consumers have engaged with their brand and who then go on to make additional purchases?
“Thankfully, with Scan & Save they can do both, helping them to measure the value of discount and not just the cost.”
