All-in-one shopping app Jisp has partnered with point-of-sale specialists Marin’s Quad UK to launch Digitally Enabled Point-of-Sale (DE-POS) – a marketing and compliance solution for the convenience sector.
DE-POS allows consumers to redeem pre-existing trade offers between FMCG brands and major wholesalers simply by scanning QR codes with their mobile phones.
This will let participating brands have access to real-time data highlighting who is buying their products, where and when via seamless digitally-enabled offers. The reports will directly correlate to ROI figures, enabling brands to analyse the success of the campaigns and hyper-personalise their future promotions.
Stephen Back, Sales Director at Marin’s, said the tech would allow independent retailers to compete at the same level as major multiples.
He said: “Brands have been looking for a solution that helps them take control of their trade marketing spend whilst at the same time offering consumers an exciting mobile shopping experience. Our innovative range of in-store POS displays coupled with the Jisp shopping technology will revolutionise this space for all parties involved.”
DE-POS will also be able to monitor promotional compliance at a retailer level based on the amount of QR code scans, with a potential to incentivise retailers that have actively engaged with a marketing campaign.
Julian Fisher, CEO and Founder of Jisp, added: “With people finally embracing their freedom post-lockdown and shopping in stores, it is very important for brands and retailers to maximise customer engagement with their products and offers. DE-POS is a brilliant solution to give brands more visibility over their campaigns whilst ensuring marketing and sales compliance across participating stores.”
