Jisp has launched an online version to enable it to engage with a wider convenience audience.
The website version will enable shoppers to use the full services available from Jisp at their local store without downloading an app.
Greg Deacon, Chief Commercial Officer, said: “Our belief is that many will prefer to use the online experience to trial or exclusively use the services from Jisp at their local store. Many customers will move over to a full app experience once they become confident using the in-store service Scan & Save and augmented reality vouchers.
“Incrementally, delivery will benefit from those ordering at home or at work to get groceries delivered locally. This should increase shoppers, frequency of orders and value of basket for our partner stores.”
All stores on home delivery, click-and-collect, and Scan & Save will be issued new point-of-sale materials in-store to communicate the new way of shopping.
Jack Matthews from Bradley’s Supermarket, a Scan & Save retailer, said: “Jisp’s website is the new, frictionless way shoppers can access Jisp as they are longer required to download the Jisp app. They can now simply access Jisp via any web enabled device. This will open Jisp up to new users and we look forward to welcoming even more Jisp shoppers.”
Home Delivery retailer, Craig Warren from Corner Stores, said: “For me there is no downside to being able to offer both a shopping app and an online-based shop for placing home delivery orders with my store. Jisp’s website will open the door for potential new customers who don’t have a smartphone or who are distrusting of apps.”
