Jisp has launched a new platform to help brands engage more effectively with retailers and customers through the independent convenience channel.
The Jisp Media platform helps brands execute a media strategy, measure its success, and track ROI.
In addition, it provides brands with a connected convenience commerce solution, in-store, online and via mobile. From digital vouchering, social media, in-app media and one-to-one personalisation, through to broader mass reach campaigns.
Greg Deacon, Chief Customer Officer, said: “We want to ensure we provide a more relevant and personalised offer to assist brands winning in the channel. Our new platform will bring together in-store, online and mobile experiences and use it in a way that helps our brand partners to be more efficient, whilst building stronger partnering between retailer and wholesaler. We’re excited to work with our suppliers to drive better engagement with customers and add value to their businesses.”
Jisp Media is already helping brands including Kellogg’s, Mars Wrigley Confectionery, Heineken, Friesland Campina, Budweiser Brewing Group, Molson Coors, Red Bull, Hovis, Graze, and Bird’s Eye.
