Jim Beam has launched its newest flavoured bourbon whiskey in the UK, Jim Beam Orange.
Jim Beam Orange (ABV 32.5%, 70cl, RSP £18) offers zesty notes notes of sweet orange, vanilla and char and joins the brand’s range of other flavoured whiskies: Jim Beam Peach, Apple, and Honey.
Sarah Isaac, Head of UK Brand Marketing at Beam Suntory, commented: “After the successful launch of Jim Beam Peach in 2021, we are looking forward to the launch of Jim Beam Orange, to encourage new occasions and recruit new consumers to taste the spirit.”
Jim Beam Orange is available exclusively at Asda before a wider roll-out in May.
