Adding to a raft of marketing activity taking place in its 60th anniversary year Jet fuel brand has launched a ‘Jet, Set, Go’ Summer Promotion across its dealer network to engage with customers and increase forecourt footfall.
Piggybacking onto the summer sports buzz, the promotion aims to celebrate the ‘Great British Summer’. Customers visiting JET sites from 7th July until 7th September will receive a unique code voucher to enter online where they will instantly find out if they have won one of more than 1,500 high-quality summer-themed prizes including BBQ sets, travel gadgets, power banks, beach mats and picnic sets.
To encourage return forecourt visits, customers collecting three vouchers will automatically be entered into Jet’s prize draw to win one of four holidays worth £5,000 to a destination of their choice. Jet has partnered with its fuel customer Jet2holidays.com for this promotion. There is no limit to the number of entries.
Anne Day, Brand Communications Manager of Phillips 66 UK & Ireland Marketing, comments: “Promotions have been a key element of Jet’s marketing strategy for many years and we are continually looking at new ways of engaging with our customer base. It’s vital that we make any promotions as easy as possible for our dealers to roll out at their forecourts – we know how busy they are.
“By making it very easy to enter, providing great instant prizes, a range of in-store POS and an integrated on and offline marketing campaign to support the promotion, we’re confident that we can drive customers onto our forecourts, increase brand loyalty and generate a real ‘feel good factor’ among UK consumers this summer.”
