Jet is launching the first instalment of its ‘Keep on Moving’ campaign for 2023 – part of a six-week programme of activity.
The campaign, which will run nationally for the first time, begins with two surreal films. The films reinforce the overriding ‘Keep on Moving’ message, to help all drivers on their journeys uninterrupted. It is the first ad promoting Jet Charge, the brand’s ultra-rapid EV service, which launched earlier this year.
In addition, the campaign includes an interactive on-site activation – Wheel Spins. The new social series follows a gameshow-style host around various Jet service stations, who invites customers to spin the wheel for prizes ranging from free fuel to Booking.com vouchers and rubber dashboard ducks. All episodes will air across social media.
Over the next two months, several more creative activations will launch targeting new audiences and a younger demographic. These include influencer-led social and marketing campaigns, which will continue to push the boundaries of traditional fuel brand-marketing activations.
Áine Corkery, Manager, Brand, UK Marketing Phillips 66, said: “With this campaign, we really wanted to celebrate the joy of driving for all drivers, while at the same time demonstrating that the Jet brand is focused on helping people to Keep on Moving.
“And while this is an extension of the overriding ‘Keep on Moving’ message, we’ve taken a very different direction this time round. We wanted to target a new generation of drivers by working with influencers who will take us to new territories and audiences, while capturing the essence of the Jet brand in a fun, surprising and quirky way.”
