Jet’s interactive on-site activation for customers will be taking place at its partner service stations in Edinburgh (16 October) and Selkirk (17 October).
The activation, part of the Keep on Moving campaign, follows a gameshow-style host at key Jet locations inviting drivers to ‘spin the wheel’ to win a selection of driving-related prizes. These range from a ‘high five and a fiver’ to fluffy dashboard dice and £250 worth of hotel vouchers.
Spin to win is part of a campaign targeting newer audiences and a younger demographic. It has included a national TV campaign created entirely in CGI. These include influencer-led social and marketing campaigns, which will continue to push the boundaries of traditional fuel brand-marketing.
Áine Corkery, Manager, Brand, UK Marketing Phillips 66, said: “This activation is all about the fun and joy of driving. We wanted to celebrate our loyal customers by rewarding them with prizes while also targeting new audiences by taking the series to social media. It perfectly encapsulates the Keep on Moving spirit and we’re thrilled to share it with the world.”
