Fuel brand Jet has picked up eight new sites in Scotland over the past 12 months, marking its greatest annual growth in the nation for over a decade.
The new Jet-branded sites are Ayr Service Station, Boghall Service station in Bathgate, MFG Barclay Place in Edinburgh, Great Glen Service Station in Fort Augustus, MFG Sandymount in Glasgow, Highland Kilbirnie Service Station and Highland New Cumnock – both in Ayrshire, and Hillside Filling Station in Selkirk.
In addition, Jet says its existing stations are performing well, with like-for-like site volumes in Scotland rising by 20% since 2019.
Last year saw the first Jet TV advertising in Scotland for many years, with the Keep on Moving campaign launching on air in August 2023. Alongside the success of the TV ad, Wheel Spins – Jet’s viral social media campaign led by a yellow-velvet-jacket-wearing 80s gameshow host, made its way to both Hillside Service Station and MFG Barclay Place. The campaign also included a number of social media activations that have, to date, clocked up millions of views and more than 500 million engagements since launching.
Graham Clout, UK Dealer Sales Manager at Phillips 66, said: “Scotland is a hugely important market for us, so we’re thrilled to see the number of Jet-branded sites growing. We are a customer-first business and pride ourselves on nurturing and maintaining strong relationships – driving success for all our customers.
“In 2024, we’ve got lots of exciting plans, including growing our EV offering and renewed marketing activity for what is set to be an exciting year.
Jet is hoping to launch Jet Charge facilities in four service stations across Scotland in 2024.
