Fuel brand Jet has entered into a five year agreement with Spar to deliver a new convenience initiative that will give Jet’s 350+ dealers access to four bespoke levels of retail support.
Existing Jet dealers – and any new sites joining the network – will have the choice of four options and can select the support package that best meets their own shop needs.
These are:
- Symbol Partnership: aimed at larger convenience stores that would like to be part of the Spar brand with multiple retail formats. Dealers can choose from various branding options for both their forecourt and shop combined with a raft of Jet exclusive benefits, savings and promotions.
- Wholesale Convenience: aimed at dealers who would like to be part of the ‘Lifestyle Express’ symbol group. As well as receiving Jet exclusive rebates, dealers will be offered support via retail consultancy from Make More Margin and receive industry updates via Jet’s membership of ACS.
- Wholesale: for those dealers that wish to retain their own shop brand but would benefit from a wholesale supply service. Dealers will receive Jet exclusive quarterly rebates offering potential annual savings of thousands of pounds, along with Jet’s extensive support options via Make More Margin and ACS.
- Independent: for dealers that wish to operate their shops independently but could benefit from additional support, such as Make More Margin retail consultancy services, ACS updates and access to Jet exclusive deals, preferred suppliers and industry experts.
Stuart Cufflin, Jet’s Transport and Retail Contracts Manager, commented: “Jet’s new convenience initiative has been over a year in development. The retail element of a forecourt has never been more important so we wanted to develop a programme that encompassed a range of retail support packages. We recognise that there’s no ‘one size fits all’ solution when it comes to forecourt retailing so this programme is all about enabling our dealers to strengthen their own unique retail offering and providing our dealers with choices to select the right solutions that will enhance their businesses.
“Although other fuel suppliers have entered into arrangements with symbol groups, we believe this is the first time that this range of bespoke retail support packages is available to UK dealers. We’re confident that dealers will see real value in the packages, particularly in terms of the consultancy support and the financial benefits of the rebates we have negotiated on dealers’ behalf.”
Debbie Robinson, Spar UK Managing Director, added: “This is a great opportunity for Spar. As the leading convenience symbol group with several award-winning store formats we are continuously proving ourselves as the frontrunner in the petrol forecourt sector.
“We look forward to working with entrepreneurial independent forecourt operators within the Jet network and seeing many more Spar stores on new forecourt sites around the UK.”
