Fuel brand JET is celebrating its 70th anniversary in the UK with a series of platinum-themed marketing activities and the launch of a retro logo.
Digging deep into JET’s history and heritage, a ‘memory lane’ content series reveals stories from the dealers, staff and customers who have helped the fuel brand ‘keep on moving’ over the decades. Additional marketing activity includes a series of platinum Behind the Business dealer interviews; themed merchandise including totes and t-shirts; and filmed content for social media.
The 70th celebrations also see the return of the Wheel Spins activity, starring an 80s-style TV host wearing an on-brand crushed velvet yellow jacket. A platinum special edition will visit JET sites across the UK. The original series, which launched in 2023, drew over one million engagements across Facebook, Instagram and YouTube.
“Our platinum anniversary is cause for celebration and provides the perfect opportunity to shine a light on the people behind a brand we are all proud to be a part of,” said Rupert Turner, UK marketing boss for Phillips 66.
“From the very beginning JET has been a driver-first business – offering great customer service and value for money – and that ethos is unwavering. The JET journey is ongoing, and we look forward to a successful future.”
