Diageo has invested a six figure spend in the first ever TV ad campaign for Jeremiah Weed Brews. The new ad, which breaks on 1st November, will run throughout the month exclusively in Scotland. The new 30 second ad tells the story of a day in the life of a regular man and his pet: a docile, laid back alligator. The ad ends with the man and his alligator enjoying a jar of Jeremiah Weed Brews in his local bar, with the strapline “Can’t explain it. Best just enjoy it. Jeremiah Weed Brew. It’s what it is.”