Coca-Cola Europacific Partners Great Britain (CCEP) has launched a new campaign from Jack Daniel’s & Coca-Cola – with and without sugar – called ‘Born Ready To Reunite with Your Crew’, offering brand fans the chance to win £500 gig vouchers to rock with their mates this summer.
In addition, convenience store retailers are in with a chance to win a share of £2,000 to treat their ‘Convenience Store Crew’ to a summer social and some Jack Daniel’s and Coca-Cola merch.
From 19 June until the end of July, music lovers can enter a free prize draw to win £500 gig vouchers via the Coke website.
The promotion is supported by out-of-home advertising and digital marketing activity which includes social media, advertising on Spotify and Live Nation, and influencer activity.
Jack Daniel’s & Coca-Cola and Jack Daniel’s & Coca-Cola Zero Sugar are also official bar partners at Brighton Pride this August.
Launching on 17 June and running for eight weeks, convenience retailers who stock Jack Daniel’s & Coca-Cola – with and without sugar – are invited to take a photo of the variants on their fixture and text it to 07470001001 to enter a prize draw.
One winner will be selected at random each week and will receive £250 cash to put towards a summer social occasion for their ‘Convenience Store Crew’. The eight weekly winners will also be sent a pack of exclusive Jack Daniel’s & Coca Cola branded merchandise including hoodies, T-shirts and can coolers.
The Jack Daniel’s & Coca-Cola range has generated nearly £34m worth of sales since it launched in March 2023, and Jack Daniel’s & Coca-Cola is the largest-value SKU in the category. Convenience retailers who want to grow their RTD sales can request Jack Daniel’s & Coca Cola branded clip strips, chiller shelf trays and digital assets from My.CCEP.com.
Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP, said: “We look forward to seeing our variants and eye-catching branded POS materials on shelf and how the winning retailers use the prize fund for get-togethers with their convenience store crew.”
