Jammie Dodgers returns to screens

Jammie Dodgers is back on the box for the first time in a decade with a playful new TV advert.

The ‘Really Fruity’ ad sees a whole family – grandma included – get pulled into a Jammie Dodger-induced water fight. Everyone is encouraged to have fun and ‘act their shoe size, not their age’.

This, of course, implies people adhere to UK shoe sizing, not European.

The ad is part of a wider £2m campaign that runs until 26 October and also includes in-store and social media support.