Jameson has an on-pack offer across its Original blend, featuring a free copper barrel mug, to help boost sales in the run-up to St Patrick’s Day on 17th March.
The copper barrel mug mirrors the copper distilling and craftsmanship associated with the brand, and celebrates the Jameson Barrel Back serve with a new on-pack slogan ‘Enjoy a great beer with an even better whiskey’.
Vicky Hoey, Head of Marketing at Pernod Ricard UK, commented: “Capitalising on the beer and whiskey occasion provides a key opportunity to recruit our target audience of ‘Lads’ (laid back, appreciators, down to earth and social drinkers), and young adult men.
“We will be engaging with ‘Lads’ across the nation with timely and relevant random acts of kindness such as ‘a Jameson on us’, digital media and out of home advertising which will highlight the occasion with the strapline ‘Born in Dublin, celebrated in London/localised city’. In addtion, we’ll be using geo-located mobile advertising, which will reach them with a custom experience en-route to the nearest bar.”
