Jameson has teamed up with alcohol harm charity Drinkaware and former England international Jay Bothroyd to promote responsible drinking within British football culture.
Jameson’s new signing, Bothroyd, encourages fans to visit Drinkaware’s website and use its free Drinking Check tool to check whether their drinking habits are putting their health at risk.
The Drinking Check is a quick, three-minute online quiz that provides a personalised drinking score. It helps users understand the potential impact of their drinking habits on their health and offers tailored advice and support for those who may need help moderating their consumption.