Jameson has rolled out Jameson Connects, a new immersive digital platform that lets consumers get closer to the Irish whiskey brand.
Using a QR code on the neck of the bottle, Jameson fans can gain access to events, experiences and content, helping them to ‘Join In. Enjoy More’ and ultimately ‘Widen the Circle’.
Billed as the ‘not so serious whiskey club’, Jameson Connects will unlock a range of content and experiences tailored to its community, all changing on a monthly basis. Whiskey fans will benefit from early access to the latest releases, gigs and competitions, and can enjoy cocktail recipes, tailored playlists, snack inspiration and pre-release merch drops. This short film gives you a taste.
Leanne Banks, Marketing Director at Pernod Ricard UK, commented: “Jameson has a rich heritage of bringing people together for shared moments of connection and Jameson Connects is the next step in the evolution of the brand’s community.
“We look forward to deepening the connection with our fans and delivering fun and engaging experiences that will inspire consumers to ‘Widen the Circle’ and connect with others.”
All Jameson Original bottles in the off-trade will feature the QR code.
