Accolade Wines has expanded its mini boxed wine portfolio with the launch of the Jam Shed Shiraz Mini Box.
The 1.5 litre box holds the equivalent of two bottles of wine (ABV 13.5%), has an RSP of £14 and is guaranteed to keep its contents fresh for up to six weeks.
It rolls out shortly after the launch of Mud House Sauvignon Blanc in Mini Box format.
The format delivers a 26% overall size reduction and a 13.6% cardboard by weight reduction compared to Accolade’s previous 1.5 litre format.
The launch follows new research conducted by Accolade, exploring evolving attitudes towards alternative wine packaging. The research identified significant barriers to broader adoption, including the generational divide in the acceptance and preference for alternative wine packaging. It also highlighted the need for innovation in boxed wine design and messaging.
Lucy Ramsay, Head of Portfolio, Innovation and Sustainability – Europe at Accolade Wines said: “There’s still a big job to be done in terms of educating consumers about the benefits of alternative wine packaging and breaking down long-standing stigma, but Accolade Wines is entirely committed to driving this change through the launch of our new Mini Boxes.”
