Accolade Wine’s brand, Jam Shed, is painting the town blue this summer with the launch of its new ‘Shedloads’ campaign.
Out-of-home activity includes advertising on billboards, digital road-side screens and bus super sides. In addition, six-second animations will run on YouTube, alongside contextual and Facebook sponsored ads.
Tom Smith, Marketing Director – Europe, Accolade Wines, said: “The Jam Shed shopper, a younger, more causal wine drinker, is the most valuable within the wine category. This investment will help us to attract new shoppers and encourage existing buyers to purchase more often.
“We’re making sure more people know about Jam Shed this summer and feel confident that they’re buying a wine they’ll enjoy.”
