Snacking giant pladis has extended its savoury portfolio with its biggest launch to date: Jacob’s Mini Cheddars Sticks (RSP £1.99).
Golden-baked with real cheese and available in two flavours – Rich & Tangy Cheddar and Grilled Cheddar & Sizzling Steak – Jacob’s Mini Cheddars Sticks will be available to convenience retailers from February in a 150g sharing pack format.
This follows a Tesco-exclusive launch in January.
The roll-out will be supported by a high-profile marketing campaign featuring a brand-new TV ad. This will go live across TV, digital and social from 8 March.
“We’re very excited to introduce shoppers to a fresh new format for our bestselling Jacob’s Mini Cheddars brand, taking it beyond its traditional round shape for the first time in its history and building beyond its multipack heartland with larger, sharing bags,” said Christopher Owen, Marketing Controller at pladis UK&I.
“We know that over a third of UK households (37.5%) already buy Jacob’s Mini Cheddars, but we’ve spotted an opportunity to welcome even more people into the brand with a totally new and innovative concept.”
