Jacob’s expands Cracker Crisps range

Jacob's Cracker Crisps

Jacob’s is extending its Cracker Crisps range with the addition of two new seasonal flavours for summer – Mature Cheddar Ploughman’s, and Roast Chicken, Thyme & Lemon – as part of a bigger Cracker Crisps campaign in 2017.

The two variants are offered in a new pack design to differentiate them from the core flavours. They will be available in 150g sharing bags at an RSP of £1.89.

The total range will be supported by a new £4m campaign that will include TV, video on demand, digital and social media activity.

Steve Monk, Marketing Lead – Savoury for Jacob’s, commented: “We know that consumers love our Jacob’s Cracker Crisps. The product has an impressive 38% repeat rate so we’re extremely excited to add two new flavours to the range to further expand into the Snacks category.

“By implementing a huge awareness campaign behind the Jacob’s Cracker Crisps brand this year, we’re confident the new launches will be a success and Jacob’s will continue to expand its presence in the sharing occasion.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.