Jack Daniel’s has announced it is launching its first ever Price Marked Pack in the run up to Christmas.
Available now, the Jack Daniel’s PMP is a 35cl bottle, offered at the promotional price of £12.49, to help retailers capitalise on the growing demand for smaller spirit formats. 35cl spirits are the perfect size for shoppers purchasing spirits for casual drinking occasions or parties. With Him! research revealing that 44% of convenience shoppers are more likely to buy a product on impulse with a price clearly displayed, the benefits to retailers looking to increase sales and profit opportunities this winter months are clear.
Jack Daniel’s Marketing Manager Crispin Stephens, said, “With value-for-money continuing to be a concern for consumers, we’ve introduced our first Price Marked Pack to independent and convenience store retailers this year. With more and more consumers choosing to stay at home for nights in, or to have a chilled drinking occasion with friends over the festive period, we’d recommend that retailers stock up on Jack Daniel’s PMPs whilst stocks last.”
