Jack Daniel’s & Coca-Cola ready-to-drink (RTD) has been crowned the winner of the Pre-Mixed Spirit category at the 2025 Product of the Year Awards, which are decided by a panel of 8,000 shoppers.
Since launching in March 2023, the drink and its sugar-free variant have generated more than £55m in sales, with Jack Daniel’s & Coca-Cola Original Taste becoming GB’s top-selling RTD SKU. The Zero Sugar variant has contributed 16% of sales so far.
Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB, said: “We’re absolutely thrilled to win this prestigious award, particularly because it’s voted for by consumers themselves. It’s the ultimate seal of approval, and with 71% of shoppers more likely to buy a product that has won, the drink is set to go from strength to strength.”
Maher said 2025 was going to be a very exciting year for CCEP’s RTD portfolio, “with incredible new launches and campaigns set to unlock continued growth”.
