As part of our re-lay of the entire store, we are now working with biscuits giants pladis to implement their guide to Better Biscuits in the store using a simple five step process.
Biscuits has always been an important category to us at Woodlands, not least because the store sits across the road from Falkirk Community Hospital. To help us step the category up a gear, we’ve started working with biscuits giants pladis to implement their Better Biscuits strategy in the store.
Better Biscuits involves five simple steps:
But before we get to all of that, the first thing is to implement the tailored planogram in-store, and here’s how it looks:
We’ll update next month to let you see how we got on implementing it.
1) Make Biscuits impossible to miss
- Locate biscuits in high footfall areas
- Put them next to complementary categories such as tea and coffee
- Add kit solutions to make category stand out
- Highlight new products on fixture
2) Stock the best-selling lines
- pladis planograms are based on the best sellers in the market and are tailored regionally, with several Scotland-specific planograms
- Give more space to best sellers to help shoppers find them easily
3) Draw shoppers to the fixture
- Keep brands together on fixture to create blocks
- Keep similar biscuits types together
- Use branded POS to draw new people to the fixture
4) Make prices easy to see
- Show you offer good value by making prices visible on shelf
- Use price marked packs where possible
5) Optimise promos and events
- Make biscuits promos visible away from the main fixture
- 1 in 5 biscuits sold in convenience are to eat straight away – don’t forget biscuits snack bars
- People eat more biscuits at Christmas – stock up on larger format packs around then
