Dr. Oetker Baking has cooked up two new product ranges which it hopes will cause a stir in the Home Baking category.
Dr. Oetker Easy Choc Milk Chocolate (150g, rrp £1.79) is the only ready to melt chocolatey covering in a pot on the market. Described as being “ideal for no hassle baking with kids”, Easy Choc melts in the microwave.
Similarly, Dr. Oetker Easy Ice (100g, rrp 79p) is the only ready to use glace icing on the market and offers bakers a simple, colourful and versatile finish. Easy Ice is available in pink, yellow or chocolate and is ready to use straight from the sachet. Consumers simply remove the corner and squeeze the pack.
“We are committed to growing the home baking category through innovation, growing sales by offering consumers new and exciting easy to use propositions,” said Rebecca Holt, Brand Manager at Dr. Oetker UK.
“Convenience and baking as a family with kids are two drivers for growth and we’re confident these two ranges tick all the boxes.”
