In a bid to promote “quick and easy meals that kids will love”, Heinz has launched an ‘After School Heroes’ campaign in partnership with Warner Bros. Consumer Products.
Leveraging the Super Heroes of DC Comics, the campaign showcases the Heinz core ranges – Pasta, Beanz, Soup and Reduced Sugar and Salt Tomato Ketchup – with a new look. For a limited period, Batman, Superman and Wonder Woman will feature on pack and in stores in their animated forms. The activity demonstrates Heinz’s commitment to driving category value and volume in a fun and interactive way.
The campaign, which runs for 12 weeks, features a simple and clear category message highlighting the role Heinz products can play at making teatimes great for parents and kids. The activity will run across all consumer platforms including on pack, in-store promotions, TV advertising, digital and PR.
The activity will be supported by a competition for consumers to win prizes including goodie bags and DC Comics DVDs. One lucky winner will jet off on a family holiday to Los Angeles, which includes a tour of the world-famous Warner Bros. Studios lot and entry to Six Flags Magic Mountain theme park.
Matthew Mill, Brand Manager at Heinz, said: “The After School Heroes campaign has given us an opportunity to cross promote our range in a fun and inspiring way and we can’t wait for its launch.”
The After School Heroes range is available now at rrps from £2.49 to £3.99.
