Irn-Bru is back on screens from today with the return of its Taste Debate campaign.
A brand-new action movie-style advert sees two plain-clothes cops bicker about the soft drink’s flavour instead of defusing a soon-to-explode bomb.
The campaign is expected to reach 98% of 16–34-year-olds in Scotland. It will run throughout March & April in cinema and on TV, online and social, spearheading a £6m annual brand investment.
New point of sale material is available to reinforce the campaign message.
Last year’s activity delivered a 55% increase in how often consumers drank Irn-Bru.
