Irn-Bru is back on Scotland’s TV screens again, with the return of the brand’s Snowman advert.
The ad will air throughout December, supported by special festive packs and multipacks across all three variants.
It will be supported by a digital and social media campaign, and forms part of a £6m 2022 brand investment. Snowman-branded POS is available.
Barr Soft Drinks recommended that retailers prominently display all variants of Irn-Bru Regular, Sugar Free, Xtra and 1901 formats.
Adrian Troy, Marketing Director at Barr Soft Drinks, commented: “Offering value will be ever more important this year. Shoppers associate Irn-Bru with quality and value for money, and we expect bigger take home packs to be even more popular this festive season.
“Thirty-five per cent of shoppers will stock up early this Christmas, so ensuring that you have the right ranges fully stocked throughout the month of December is also crucial.”
