Irn-Bru is back on screens once again with its Snowman advert, which will run throughout the month.
The perennial TV ad is supported by a digital and social media campaign and forms part of the brand’s £6m annual investment.
It is expected to reach 75% of adults in Scotland and comes at the start of a busy soft drinks season for retailers.
Lucy Henderson, Marketing Director at Barr Soft Drinks, commented: “Many shoppers stock up early ahead of Christmas celebrations, so retailers ensuring that have the right range fully stocked throughout November and December will see the most incremental sales.”
Henderson advised retailers to prominently display all three variants of Irn-Bru – Regular, Sugar Free and Xtra – to drive seasonal category sales.
