Irn-Bru is launched a new summer promotional campaign titled Bru-Skies. As part of the campaign, AG Barr will be giving consumers the chance to win one of over 5,000 prizes every day, including cash amounts of up to £100 and thousands of pairs of bespoke Bru-Shades. The promotion will feature on a number of Irn-Bru regular and sugar-free SKUs including 500ml and two-litre bottles and multipacks of 8 x 330ml cans. The campaign runs from the beginning of June until the end of August.
Bru-Skies follows the success of last year’s Bru-Island on-pack promotion which resulted in sales of over £14m and a 11% year on year increase over the summer months. This year’s promotion will be supported by a dedicated radio campaign, fronted by the latest Irn-Bru weatherman character, Alan McCloud.
“Bru-Skies is set to be our biggest ever on-pack promotion,” said Adrian Troy, Head of Marketing at A G Barr. “With over 5,000 opportunities to win, this promotion will be driving shoppers to the fixture in record numbers in the search for winning packs. Retailers will be able to generate excellent visibility in-store with the POS we are providing, helping to capitalise on the increased demand Bru-Skies will generate.”
Bru-Skies forms part of the brand’s £2m investment in Irn-Bru.
