Irn-Bru has stepped up its promotional activities in the run-up to the launch of the sequel to its original Snowman TV advert.
The Hydro and Kelpies have mysteriously glowed orange in recent nights, while a radio advertising blitz, consumer press and social media activity are all bidding to build anticipation ahead of the new advert which breaks on December 1.
Barr Soft Drinks has advised retailers to prominently display all Bru three variants (regular, sugar free and Xtra) and use its Snowman-branded POS to create some in-store theatre around the launch.
