In its first national football on-pack promotion, which kicks off in September and runs for 10 weeks, Irn-Bru is offering fans the chance to win VIP match packages for any Ladbrokes Scottish Professional Football League (SPFL) match or Sky Bet Football League fixture.
In addition, lovers of the beautiful game will be able to win exclusive Irn-Bru branded footballs.
News of the promotion follows AG Barr’s announcement earlier this year that Irn-Bru will be the Official Soft Drink Partner of The Football League for the next three years as well as continuing to be the Official Soft Drink Partner of the SPFL.
“Football is a national passion and our on-pack will drive shoppers to the fixture in the search of winning packs,” said Adrian Troy, Head of Marketing at AG Barr. “Retailers will be able to generate excellent visibility in-store with the POS we are providing and capitalise on the increased demand for the brand.”
The promotion will run on 500ml big cans (pricemarked 69p/2 for £1) and 500ml x 4 multipack cans, both regular and sugar free, and forms part of a £6m marketing investment for Irn-Bru.
