Barr Soft Drinks has brought back its ‘Irn-Bru gets you through’ campaign, which kicks-off with reruns of the ‘Fanny’, ‘Steamy Windows’ (pictured) and ‘Electric Lady’ TV ads.
The campaign was first introduced in 2012 and will return to TV from Tuesday 12 May 2020.
Over the next few months, Irn-Bru will offer moments of light relief from coronavirus with “splashes of humour, moments of distraction and the funniest fan content on how Scotland is getting through the lockdown”. The brand is encouraging Scots to follow @IrnBru on social media to access content.
Adrian Troy, AG Barr Marketing Director, said: “We’ve been really inspired by the community of Irn-Bru fans who, despite the tough times, have never lost their sense of humour. We’re bringing back ‘Irn-Bru Gets You Through’ to help cheer up the nation and lift everyone’s spirits.”
