Irn-Bru has unveiled a new promotion that will help consumers get ready for summer – if it ever comes.
Running from 1 August, the competition gives shoppers the chance to win one of 1,000 prizes up for grabs. These include Irn-Bru BBQs, deck chairs, beach towels, golf umbrellas and flipflops.
The summer competition will feature heavily on the brand’s social media channels and bespoke POS kits are available to retailers to further drive interest.
Jonathan Kemp, Commercial Director at Barr Soft Drinks, said: “Summer is a key sales period for soft drinks and Irn-Bru is a proven profit booster for retailers across all channels.
“We’re encouraging retailers to plan ahead, increase facings and make the most of this eye-catching competition POS to maximise shopper engagement with the category and brand.”
