Irn-Bru is pulling its 2015 Christmas jumper advert out of the wardrobe again this festive season, and will be pushing it heavily on digital and social media channels.
The Christmas campaign continues in-store, with seasonal 2-litre packs of Regular, Sugar Free and Xtra available from November in plain packs and £1.50 or 2 for £2 PMPs featuring a knitted-effect Christmas label design.
The brand will again sponsor the SECC Carnival, and shoppers will have the chance to win tickets to the event with promotional 750ml glass bottles and 330ml x 24 pack cans of all three variants.
“Irn-Bru is known for its feel-good activity at Christmas,” said Adrian Troy, Head of Marketing at AG Barr. “With our new knitted-effect Christmas label designs and Irn-Bru Carnival on-pack promotions, we’re giving Irn-Bru added shopper appeal.
“Retailers should display these packs prominently, using our impactful POS to make the most of the soft drinks opportunity during the festive season.”
