Philip Morris Limited (PML) has started the roll-out of IQOS Originals Duo, a revamped and renamed version of its IQOS 3 Duo heat-not-burn product.
IQOS Originals Duo combines updated design features with PML’s patented HeatControl technology which uses a flat wide ceramic blade to heat tobacco from the inside, delivering “a real tobacco taste and satisfaction”.
It is fully compatible with existing HEETS tobacco sticks and will begin replacing IQOS 3 Duo, with no buy-back or product swapping necessary. New stock will filter through naturally, although retailers will be able to order the new kits via PML’s Digital Trade Engagement Platform from December.
With an RSP of £39, IQOS IQOS Originals Duo will be sold as a kit, consisting of the two-piece device – with a compact and lightweight holder – and two packs of HEETS.
Kate O’Dowd, Head of Commercial Planning at PML, commented: “Affordability is a growing concern among many adult smokers in the UK. The best option for anyone is to quit tobacco and nicotine products completely. If they don’t, then switching to IQOS Originals Duo could work out far cheaper in the long run, with 20 HEETS costing £5 RSP – less than half the average price of a pack of 20 cigarettes.”
