Premium healthy hydration drink iPRO Hydrate has won a new listing that will see it available in more than 700 Motor Fuel Group (MFG) forecourts across the UK.
The move marks a significant expansion for the brand, with an additional 400 stores set to stock iPRO Hydrate ahead of the summer peak.
To celebrate the launch, iPRO Hydrate 500ml bottles in Orange & Pineapple, Berry Mix, and Mango flavours are available on a BOGOF promotion throughout February.
Tom Garrad, Managing Director of iPRO, commented: “We are incredibly proud to launch iPRO Hydrate in Motor Fuel Group forecourts across the UK. MFG’s extensive network makes it easier than ever for consumers to access premium hydration while on the move. Whether it’s a quick stop during a long drive or a refuel after exercise, iPRO Hydrate is the perfect companion to keep people feeling their best.”
Proper hydration is essential for drivers, with research showing that dehydration can reduce concentration and reaction times, increasing the risk of accidents. iPRO Hydrate is formulated to rehydrate the body four times faster than water.
