Smoothie brand Innocent has teamed up with Coca-Cola Europacific Partners (CCEP) to launch a new range, Innocent Kids Juicy Water.
The new drinks roll into convenience stores on 5 April, following an initial launch in Burger King restaurants, and come in two flavours: Apples & Strawberries, and Apples & Mangoes.
Both are school lunchbox compliant, containing no added sugar, sweeteners or artificial flavours, made with 70 per cent real fruit, a splash of water, and natural flavours, and count as one of the recommended ‘5-a-day’.
The launch will be supported by an integrated marketing campaign including out-of-home advertising encouraging parents to give their kids a refreshing drink that’s one of their ‘5-a-day’.
Convenience retailers can request POS materials and download digital assets from My.CCEP.com to help bring the launch to life in-store.
