Heineken has launched two new variants under its Inch’s Cider brand – Inch’s Cloudy (ABV 4.0%) and what it says is the first dealcoholised cider in the UK market, Inch’s 0.0.
Inch’s 0.0 – a no-ABV alternative to Inch’s Medium Apple – is a lightly sparkling cider with a fresh apple aroma. It is available in 4 x 440ml can multipacks and follows two years of research and development around dealcoholisation.
Exclusive to the off-trade, Inch’s Cloudy is a lightly sparkling, naturally cloudy cider, available in 4 x 440ml and 10 x 440ml multipacks.
Heineken is supporting the launches with ‘The Really Good Cider,’ a nationwide marketing campaign that includes TV, social media, digital and out-of-home activities, running from April to September. The campaign will highlight the brand’s sustainability ambitions while pushing its taste and drinkability credentials.
Convenience retailers can find out more about how to maximise their cider category sales by visiting Heineken’s Star Retailer platform, a loyalty scheme that encourages the development of a profitable and trending beer and cider range and offers rewards which increase based on participation.
