Imperial has announced a range of updates and upgrades for its Lambert & Butler (L&B) brand that are rolling out in stores now.
Blue Real Blue and Blue Bright Air Filter have been renamed to Blue Original and Blue Bright, to further align the products with the rest of the brand family and create a more recognisable presence for retailers in wholesale depots and on shelves.
L&B Blue Bright and New Crush now feature Fresh Protect, offering customers a more protected pack with a premium resealable foil.
All variants have an RSP of £10.90 for a pack of 20.
The brand’s rolling tobacco range has also migrated to the L&B Blue family and is now known as L&B Blue Rolling Tobacco. In addition, the range now benefits from tips and premium papers that burn slower, to deliver value to shoppers and attract more customers and sales for retailers.
The range is available with RSPs of £15.50 and £25.45 respectively for the 30g and 50g formats.
Tom Gully, Head of Consumer Marketing UK&I at Imperial Tobacco, commented: “We’re excited to welcome a new range of products into our Lambert & Butler Blue brand family.
“Through these latest upgrades, we are offering consumers more premium products for the same prices, delivering value to shoppers and helping to drive sales for retailers.”
