Imperial launches new Regal Signature range

Regal Signature Superkings

Imperial has launched its new Regal Signature range, developed exclusively with the Scottish market in mind.

The range of cigarettes and rolling tobacco products features a new blend that is tailored to modern tastes, and is positioned under the strapline ‘The New Champion of Scotland’.

Regal Signature cigarettes provide a firm filter and a round-cornered box for a contemporary and more premium feel. The range, including Kingsize and Superkingsize formats, is available in packs of 20 at an RSP of £11.60.

Regal Signature rolling tobacco comes in a modern-looking portrait pouch with a resealable zip lock for continued freshness. Thirty gramme packs (RSP £16.30) offer both papers and tips, while 50g packs RSP at £26.75 and come with papers.

Tom Gully, Head of Consumer Marketing UK&I at Imperial Tobacco, commented: “Through our new Regal Signature range, we’re offering modern adult smokers a great solution with premium tobacco products and high-quality features from a well-known brand, all at a value price point.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.